Web Design – What Is A Trust Seal?

In some of my web design projects, I recommend trust seals for my clients.  If you don't already know, what is a trust seal?

Trust seals are certification symbols that communicate to potential customers that their data will be safe when they purchase your product from your website. There are hacker safe seals, privacy seals, PCI compliance seals, business validity seals, even industry-specific seals, and more; so you need to determine what seal your online business can profitably use.

Web Design – Do I Need A Web Seal?

If you have an ecommerce website, I would suggest having trust seals. They do increase conversions.

If you have a lead gen site, then you would want to have a clear privacy symbol or certificate that shows the user that their information is safe and that you won't rent, sell, or share their personal information.

And if you have a brochure site, good luck!  It is hard to make money from a brochure site?

Web Design – Is Your Site Performing?

Is your website producing an ROI?  If not, then you need a direct response website…a website that creates leads or sales.  Contact KCC today to learn how you can turn your website into an online sales machine on steriods!

Denver Web Design Review – Mint.com

Hi.  I have not used Mint.com before, but I plan on trying it today! 

In this blog post, I am going to review the web design and give feedback on various criteria.  Enjoy!

Denver Web Design Criteria #1- Get attention

The headline is good…"The best free way to manage your money."

Denver Web Design Criteria #2 – Identify the problem

The problem is easy to understand…managing your money is hard.

Denver Web Design Criteria #3 – Present your credentials

The site has endorsements from ABC, the New York Times, and Money.

Denver Web Design Criteria #4 – Show the benefits

Under the primary healine, there are 4 benefits outlined in the copy.

Denver Web Design Criteria #5 – Give social proof

"Over 6 million people use Mint."

Denver Web Design Criteria #6 – Make your offer/Call to Action

The offer is crystal clear…"Free! Get started here >"

Denver Web Design Criteria #7 – Give a guarantee

The offer is free, so there is little risk on that.  The only other issue is information security, which is addressed with the bank level security copy and security symbols.

Denver Web Design Review – Overall Thoughts

In general, I would give MInt.com an "A" for their design…very, very good design!