Online Marketing – What Are Webinars?

A webinar is an online seminar. 

They have gained popularity in online marketing circles because they work! 

They are typically PowerPoint or Keynote presentations delivered through a webinar provider.  These presentations can be live or recorded.

Online Marketing – The Benefits of Webinars

1. Webinars are event based, so people love them.
2. The create an opportunity for sharing and learning.
3. Webinars are a good way to build your relationship.
4. Webinars create trust, so they have higher conversion rates.
5. Webinars are very effective for list building.
6. Webinars are convenient to run; you launch a webinar at home or at work.
7. They are affordable to run.
8. Webinars are easy to do!

If you are looking for a new way to generate leads and sales through online marketing, you should consider adding webinars to your marketing arsenal.

Denver SEO – What Does #1 In Google Mean?

denver seo 2

We've all been told that it is really important to achieve a #1 ranking in Google for a specific keyword…but why?

The answer is simple and complex at the same time.

Denver SEO – The Simple Part

When you have a #1 ranking in Google, you get a large percentage of the clicks for that keyword.  For example,

• SEO Researcher (the top graph) says you get 56% of the clicks.
• Chitika says you get roughly 34% of the clicks.
• And Optify says you get 36%.

Denver SEO – The Complex Part

It is hard to pin down the numbers because there is a large standard deviation among studies. 

What I say to my clients is that the #1 person on Google gets over 30% of the respective clicks for a keyword.  That way I'm being conservative…

Why Should You Care About SEO?

If you are looking to generate leads and sales online, then you need to generate online traffic.  One way to generate traffic is to increase your SERP or search engine results through search engine optimization. 

You must understand that SEO or search engine optimization takes time.  There is no magic pill!  I tell my clients that it can take 3 to 12 months depending on the competitive nature of the keyword terms. 

If you are looking to profitably generate sales and leads online, contact Denver SEO by KCC today!