Wednesday 22nd May 2013

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Posts Tagged ‘traffic’

Another Brochure Website

by admin on August 24th, 2011

Do You Want Your Website To Look Good?

Or Do You Want Your Website To Sell or Do Lead Gen?

website

This week, I worked with a client that had a nice enough looking site.  It was professionally developed and had the normal bells and whistles.

I almost lost my lunch when I heard how much they spent on it.  $40k!  What the *$@%!

You see, I was brought in because the site does not convert any traffic into leads.  Now they get to pay me to test some designs that will convert the traffic into leads.

Take away point:  Before you spend thousands on your website, understand your traffic and conversion goals.

Cheers!

-K

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What Are You Doing With Your Online Traffic?

by admin on August 1st, 2011

Lead Gen 101: What Is Your Conversion Goal?

lead gen

I get calls and emails daily from friends asking me to take a look at their website.  I looked at one a couple of weeks ago that got my attention.

Lead Gen Gone Wild!

This site had 3 opt-in forms above the fold…one for provider locations and two free reports.  What was I supposed to do?

Yes, this site clearly has conversion goals…but it is too much.  I was confused about what I was supposed to do.

In short, remember your lead gen funnel should have 1 conversion that is consistently supported on your site.

Cheers!

-K

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