Denver Web Design Review – hasoffers.com

Denver Web Design Review – What Is Hasoffers.com

Hasoffers.com is an affiliate tracking SAS provider based out of Seattle, Washington.  They provide a low-cost, low footprint affiliate tracking solutions for direct marketers and online businesses.

Denver Web Design Review – What I like about their design?

• Clean design – the design is very clean and clear.  Nice!
• Customer problem – The problem is well identified…affiliate tracking is hard.
• Solution – The solutions is clear…3 easy steps.
• Features & benefits – These details are spelled out near the bottom of the page.
• Call to action – "Start Now"
• Guarantee/risk-reversal – The 1 month free is a good way to reverse risk.
• Proof – "Clients…" shows who is using the product

Denver Web Design Review – What I didn't like?

My main issue with this page, is that I have to scroll down to get a lot of the info.  Specifically, the features and proof are below the fold.  Denver web design by KCC recommends that the sales letter features should be above the fold.

Denver Web Design – Overall reaction

Hasoffers.com was started by affiliate marketers for affiliate marketers.  They know their sh*t!  My guess is that they've tested this site a bunch, and it converts.

Denver web design by KCC is going to review this site further!

SEO Insights – What Is The Panda Update?

In 2011, Google rolled-out a series of updates to their search engine algorithm called Panda.  These updates were intended to punish low, quality content farm websites who were trying to manipulate their SEO rankings.

According to Neil Patel of Quicksprout: 

If you use these clues, along with the results of the different Panda rollouts so far, SEOs are able to determine a number of different criteria that could be measured and used in an algorithm change, including the following metrics listed by Mark Nunney.

• A high percent of duplicate content. This might apply to a page, a site or both. If it’s a site measure then that might contribute to each page’s evaluation.
• A low amount of original content on a page or site.
• A high percent or number of pages with a low amount of original content.
• A high amount of inappropriate adverts (pages don’t match the search query), especially high on the page.
• Page content and page title tag not matching the search queries a page does well for.

To maintain high search engine rankings and protect your site from future Panda updates, or whatever later algorithm changes Google rolls out, it’s a good idea to consider taking the following measures.

• Share only high value, unique content – even if the Panda updates aren’t yet sophisticated enough to fight scraping sites still dominating the SERPs, rest assured that that’s the direction Google is heading. In the long run, providing people with good, original content is the best way to survive.
• Improve page load times – Google has made several announcements related to page load times, so it’s clearly something that’s on their radar now and will be in the future. To improve your page load times, restructure bloated code, compress or resize image files and take advantage of caching plugins if you are running your site on a content management system.
• Build brand awareness with social networking – because links from social networking sites like Facebook, Twitter and Google+ are now being taken into account as a ranking factor, it’s a good idea to increase your presence on these sites. Use them to reach out and connect with your visitors naturally, instead of trying to game the system by spamming links or buying friends.
• Avoid over-optimization – when it comes to ranking well in a post-Panda world, natural is the name of the game. If you have pages on your site that are so tightly targeted to a particular keyword phrase that they’re nearly impossible to read, rewrite them. Or, if you’ve coded every meta and headline tag with your target keyword, consider replacing some of them with terms that create a better experience for your users.
• Share expert content – remember, Google is looking to reward expert sites, and one thing that these authority pages routinely do is to link out to other great content that they feel will benefit their users. When you are writing your new, unique content, start linking out to at least 1 to 2 high quality sites in each article.

SEO – Conclusion

Personally, here is my take aways on the Panda updates and SEO in general…

• Be authentic
• Be transparent
• Become a content factory
• Ask yourself, "Does this help my customer?"
• Remember that there are no shortcuts.

Good SEO results take time and effort.  How long?  I tell my clients that it take 3-9 months to rank for competitive SEO keywords. 

It is unlikely that you will get instant results, but you it will pay off in the long run!

Do You Want Your Website To Look Good?

Or Do You Want Your Website To Sell or Do Lead Gen?

This week, I worked with a client that had a nice enough looking site.  It was professionally developed and had the normal bells and whistles.

I almost lost my lunch when I heard how much they spent on it.  $40k!  What the *$@%!

You see, I was brought in because the site does not convert any traffic into leads.  Now they get to pay me to test some designs that will convert the traffic into leads.

Take away point:  Before you spend thousands on your website, understand your traffic and conversion goals.

Cheers!

-K

Lead Gen 101: What Is Your Conversion Goal?

I get calls and emails daily from friends asking me to take a look at their website.  I looked at one a couple of weeks ago that got my attention.

Lead Gen Gone Wild!

This site had 3 opt-in forms above the fold…one for provider locations and two free reports.  What was I supposed to do?

Yes, this site clearly has conversion goals…but it is too much.  I was confused about what I was supposed to do.

In short, remember your lead gen funnel should have 1 conversion that is consistently supported on your site.

Cheers!

-K