Online Marketing – What Are Webinars?

A webinar is an online seminar. 

They have gained popularity in online marketing circles because they work! 

They are typically PowerPoint or Keynote presentations delivered through a webinar provider.  These presentations can be live or recorded.

Online Marketing – The Benefits of Webinars

1. Webinars are event based, so people love them.
2. The create an opportunity for sharing and learning.
3. Webinars are a good way to build your relationship.
4. Webinars create trust, so they have higher conversion rates.
5. Webinars are very effective for list building.
6. Webinars are convenient to run; you launch a webinar at home or at work.
7. They are affordable to run.
8. Webinars are easy to do!

If you are looking for a new way to generate leads and sales through online marketing, you should consider adding webinars to your marketing arsenal.

How To Use LinkedIn For Online Marketing

LinkedIn Basics

"LinkedIn is the world’s largest professional network with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals."

http://learn.linkedin.com/what-is-linkedin/

7 Ways To Use LinkedIn For Your Online Marketing Program

1. Add your Company's products to LinkedIn
2. Start a 'group' to discuss the pain your product solves
3. Find people on LinkedIn to write guest articles for you
4. Post status updates to share links and posts
5. Use Twitter and RSS feeds to syndicate content to your LinkedIn profile
6. Answer LinkedIn questions and then add your url at the end for link juice.
7. Add your website URL to your profile to drive traffic

LinkedIn a critical piece online marketing efforts.  Specifically, social media should be your 3rd or 4th source of online traffic, so you can not ignore it as part of your online marketing efforts.

What Would Steve Jobs Think About Your Online Marketing?

Many people are mourning the passing of Steve Jobs, the former CEO and co-founder of Apple.  Though he was a visionary thinker and product innovator, many considered him brash, rude, arrogant, and mean…yet millions of people are honoring him during his passing.

What Would Steve Jobs Think About Your Online Marketing?

1. Products are for people.  Apple creates products that solves pain and makes lives easier.  Does your product do this?
2. Product launches work.  Every new Apple products are launched methodically.  When you have a new service or product, do you launch it?
3. KISS.  Keep it simple stupid.  Apple products are easy to use.  Are your products easy to use?
4. Have a mission.  Apple wants to change the world.  What is your mission?
5. Focus on a few things.  Apple has a few products that it sells a lot of.  Is your product line focused?
6. Passion.  Apple is a passion driven organization.  Are you passionate?
7. Talent is critical.  Apple is filled with amazing talent?  Is your team amazing?

Whether you are an online marketer or some other type of business person, there is much that can be learned from Steve Jobs.    Online marketing is only marketing through a specific channel…the internet.  The channel shouldn't be define the business.  Rather, the business should be defined by its mission, products, staff, and community it supports.

How Does This Make Your Feel About Your Online Marketing?

Write it down!

Denver Online Marketing: Lead Nuturing 101

If you are looking to do online marketing for lead generation, you must understand that the secret for success is process.  The process of converting traffic into leads and leads into customers sales is lead nuturing. 

A foundational element of lead nuturing is the ability to provide key information to the prospect.  You need to be become their trusted advisor; you must show that you care and understand them.

Denver Online Marketing: Lead Nuturing Online

How do you do this?  At Denver online marketing by KCC, we use SEO, PPC, and social media to drive people to a website or landing page.  Then we utilize an opt-in for a free report or webinar, then we use email marketing to drive them back to a blog, landing page, or the money site.  After a relationship has been develope, we create a call to action that matches our converstion or sales goal.

An online marketing lead gen funnel is not very different that a traditional offline lead nutring program.  The goals and strategies are the same, though the channel is different.

So what are you doing to develope a lead funnel online?