Denver Web Design Review – Mozy.com
Hi. I am a customer of Mozy.com, and I am very happy with their product and service.
In this blog post, I am going to review their web design and give feedback on specific areas that are critical for converting online traffic into sales. Enjoy!
Denver Web Design Criteria #1- Get attention
The first thing I look for is a headline and sub-headline that captures attention. Mozy has a rotating 6 page Jqwery slide show that does this well.
Denver Web Design Criteria #2 – Identify the problem
Mozy's pain trigger is pretty clear: data loss; they do a good job with this.
Denver Web Design Criteria #3 – Present your credentials
Mozy is a little thin here, I would suggest they redesign the page to include some, "as seen on…" or other forms of credentials.
Denver Web Design Criteria #4 – Show the benefits
The Jqwery slides are packed with benefits for small business owners and individuals. Mozy does a great job with this.
Denver Web Design Criteria #5 – Give social proof
Though Mozy has social proof in the slides, I would like to see a place above the fold where they show logos of featured clients or rotating round of testimonials.
Denver Web Design Criteria #6 – Make your offer/Call to Action
Mozy clearly makes an offer, as "Sign up for Mozy." I think the copy is weak, but the button is green for "GO," and it is prominently displayed.
Denver Web Design Criteria #7 – Give a guarantee
Mozy flunks on this one. They could give a 24-hour phone support guarantee or something. A guarantee is critical for risk reversal.
Denver Web Design Review – Overall Thoughts
In general, I would give Mozy.com a "B" for their design. I give them kudos for the clean design and above-the-fold design.
Here is what needs to be improved in their web design…
- Social proof