Social Media – The Facebook Lead System

According to Facebook, there are over 800 million active users on Facebook.  As a business, you need to be conversing with prospects and customers on social media sites, including Facebook, Twitter, and LinkedIn.

Question: Can you use Facebook to generate leads?

Answer:  Without a doubt…YES!

Most businesses use their fan page as a place to communicate with their prospects and customers.  This is good, but it's not enough.  I don't usually sell from my fan page, but I do use my fan page to generate leads.

Social Media – Facebook Lead Gen Step #1

Create a welcome page where you ask for the "like."

Social Media – Facebook Lead Gen Step #2

Create a reveal page with a opt-in form, which only shows up after they "like."  You will need to offer some free content or some sort of bonus in exchange for the personal info.

Social Media – Facebook Lead Gen Step #3

Once you have tested your Facebook lead gen system and it is working, then you change supercharge your lead gen process by using Facebook ads to increase the traffic to your Facebook fan page.

Social Media – Bottom Line

Turn your Facebook fan page as into a lead gen page for your business!

Does Social Media Drive Traffic?

-The Truth About Social Media-

When I work with clients, I advocate a balanced approach for driving traffic. 

One of big principles of financial investing is diversification.  Website traffic should be diversified to avoid concentration risk, as well. 

Facebook and Twitter are typically my 3rd, 4th, or 5th traffic sources after SEO, PPC, and direct traffic.  

Want Some Proof?

This is a snapshot from my Google Analytics account for fitnessfortennis.com.  Social media traffic represents 16.63% of the traffic to this website. 

Additional Thoughts

Social media traffic is different than SEO or PPC traffic.  These prospects are looking to have a conversation and learn more.  They aren't generally hot prospects. 

Regardless, they are an important element of the lead nurturing process and have to be considered in a comprehensive online marketing campaign.

To learn more about social media traffic, contact KCC today!