Online Marketing – Do You Honor Your Customers?

At KCC, we perform online marketing for clients that focus on the customer. 

As you approach the Thanksgiving holiday, think about whether you honor your customer.

Online Marketing – Questions To Ponder

1. Do you hire employees that are passionate about customer service?
2. Is your content great?
3. Is your website built for the customer or you?
4. Is it easy to get feedback from your customers?
5. Are your offers clear?
6. Is it easy to buy your product or service?
7. Do you feature your customers?
8. Do you fix problems quickly?
9. Do you listen?
10. Do you own your mistakes?
11. Are you employees empowered to help the customer?
12. Are you staffed appropriately?
13. Is it easy to return or exchange your products?
14. Would you sell your product or service to your family?
15. Does your product or service improve your customer's life?

Online Marketing – The Opportunity

Unless you are in retail, the time between Thanksgiving and New Years can be slower for businesses.  It is a good time to think about your online marketing.  I challenge you to think about how you change improve your online marketing to honor your customer.  Trust me…when you are authentic, transparent, and honest, the dollars will follow!  Happy Holidays!

Why People Buy?

People buy emotionally, and rationalize their purchase intellectually.

Do you think they are buying from you because you have a better widget?  Get over it!  They like you or your sales rep or your receptionist, etc.

Get over your ego and create marketing and sales collateral that are written about and for your target market.  You’ll make more sales!

Cheers!

-K

What are your conversion goals?

This is something you’ll want to consider BEFORE you build your website.  And from my experience, there are only two that matter:

• A Sale
• An Opt-In

Anything else is just “hope marketing,” and I don’t buy it!

Take care,

K