Why People Buy?

People buy emotionally, and rationalize their purchase intellectually.

Do you think they are buying from you because you have a better widget?  Get over it!  They like you or your sales rep or your receptionist, etc.

Get over your ego and create marketing and sales collateral that are written about and for your target market.  You’ll make more sales!

Cheers!

-K

http://masscontrolsite.com/blog/?p=63

[youtube]http://www.youtube.com/watch?v=0ww81LPLhKg[/youtube]

I love this video from Frank Kern.  First, Frank’s content rocks.  Second, I love the video techniques he incorporates into this video.  Third, I love the storytelling…always an effective way to capture the hearts of your target market.

Hope you enjoy!

Cheers!

-Kevin