Social Media – The Facebook Lead System

According to Facebook, there are over 800 million active users on Facebook.  As a business, you need to be conversing with prospects and customers on social media sites, including Facebook, Twitter, and LinkedIn.

Question: Can you use Facebook to generate leads?

Answer:  Without a doubt…YES!

Most businesses use their fan page as a place to communicate with their prospects and customers.  This is good, but it's not enough.  I don't usually sell from my fan page, but I do use my fan page to generate leads.

Social Media – Facebook Lead Gen Step #1

Create a welcome page where you ask for the "like."

Social Media – Facebook Lead Gen Step #2

Create a reveal page with a opt-in form, which only shows up after they "like."  You will need to offer some free content or some sort of bonus in exchange for the personal info.

Social Media – Facebook Lead Gen Step #3

Once you have tested your Facebook lead gen system and it is working, then you change supercharge your lead gen process by using Facebook ads to increase the traffic to your Facebook fan page.

Social Media – Bottom Line

Turn your Facebook fan page as into a lead gen page for your business!

How To Use LinkedIn For Online Marketing

LinkedIn Basics

"LinkedIn is the world’s largest professional network with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals."

http://learn.linkedin.com/what-is-linkedin/

7 Ways To Use LinkedIn For Your Online Marketing Program

1. Add your Company's products to LinkedIn
2. Start a 'group' to discuss the pain your product solves
3. Find people on LinkedIn to write guest articles for you
4. Post status updates to share links and posts
5. Use Twitter and RSS feeds to syndicate content to your LinkedIn profile
6. Answer LinkedIn questions and then add your url at the end for link juice.
7. Add your website URL to your profile to drive traffic

LinkedIn a critical piece online marketing efforts.  Specifically, social media should be your 3rd or 4th source of online traffic, so you can not ignore it as part of your online marketing efforts.