Denver Online Marketing: Lead Nuturing 101

If you are looking to do online marketing for lead generation, you must understand that the secret for success is process.  The process of converting traffic into leads and leads into customers sales is lead nuturing. 

A foundational element of lead nuturing is the ability to provide key information to the prospect.  You need to be become their trusted advisor; you must show that you care and understand them.

Denver Online Marketing: Lead Nuturing Online

How do you do this?  At Denver online marketing by KCC, we use SEO, PPC, and social media to drive people to a website or landing page.  Then we utilize an opt-in for a free report or webinar, then we use email marketing to drive them back to a blog, landing page, or the money site.  After a relationship has been develope, we create a call to action that matches our converstion or sales goal.

An online marketing lead gen funnel is not very different that a traditional offline lead nutring program.  The goals and strategies are the same, though the channel is different.

So what are you doing to develope a lead funnel online?

Lead Gen 101: What Is Your Conversion Goal?

I get calls and emails daily from friends asking me to take a look at their website.  I looked at one a couple of weeks ago that got my attention.

Lead Gen Gone Wild!

This site had 3 opt-in forms above the fold…one for provider locations and two free reports.  What was I supposed to do?

Yes, this site clearly has conversion goals…but it is too much.  I was confused about what I was supposed to do.

In short, remember your lead gen funnel should have 1 conversion that is consistently supported on your site.

Cheers!

-K

Check out our new sister-site: http://leadcatcher.net

Great video series on the 3 missing ingredients from your online sales and/or online lead generation efforts.

This series will show why your online lead generation doesn’t work…

Check it out!

Regards,
K