Online Marketing – Do You Honor Your Customers?

At KCC, we perform online marketing for clients that focus on the customer. 

As you approach the Thanksgiving holiday, think about whether you honor your customer.

Online Marketing – Questions To Ponder

1. Do you hire employees that are passionate about customer service?
2. Is your content great?
3. Is your website built for the customer or you?
4. Is it easy to get feedback from your customers?
5. Are your offers clear?
6. Is it easy to buy your product or service?
7. Do you feature your customers?
8. Do you fix problems quickly?
9. Do you listen?
10. Do you own your mistakes?
11. Are you employees empowered to help the customer?
12. Are you staffed appropriately?
13. Is it easy to return or exchange your products?
14. Would you sell your product or service to your family?
15. Does your product or service improve your customer's life?

Online Marketing – The Opportunity

Unless you are in retail, the time between Thanksgiving and New Years can be slower for businesses.  It is a good time to think about your online marketing.  I challenge you to think about how you change improve your online marketing to honor your customer.  Trust me…when you are authentic, transparent, and honest, the dollars will follow!  Happy Holidays!

Denver Web Design Review – hasoffers.com

Denver Web Design Review – What Is Hasoffers.com

Hasoffers.com is an affiliate tracking SAS provider based out of Seattle, Washington.  They provide a low-cost, low footprint affiliate tracking solutions for direct marketers and online businesses.

Denver Web Design Review – What I like about their design?

• Clean design – the design is very clean and clear.  Nice!
• Customer problem – The problem is well identified…affiliate tracking is hard.
• Solution – The solutions is clear…3 easy steps.
• Features & benefits – These details are spelled out near the bottom of the page.
• Call to action – "Start Now"
• Guarantee/risk-reversal – The 1 month free is a good way to reverse risk.
• Proof – "Clients…" shows who is using the product

Denver Web Design Review – What I didn't like?

My main issue with this page, is that I have to scroll down to get a lot of the info.  Specifically, the features and proof are below the fold.  Denver web design by KCC recommends that the sales letter features should be above the fold.

Denver Web Design – Overall reaction

Hasoffers.com was started by affiliate marketers for affiliate marketers.  They know their sh*t!  My guess is that they've tested this site a bunch, and it converts.

Denver web design by KCC is going to review this site further!

Denver PPC Insights – Facebook Ads

In 2007, Facebook launched its ads division.  At first, Denver PPC by KCC stayed away from Facebook Ads; the interface was clunky and Facebook was slow to approve ads.  Now it is different…

Denver PPC by KCC has experimented with Facebook PPC ads a ton over the last year.  I'm going to share my insights…

1. B2B vs B2C – I think Facebook ads work better for B2C than B2B.  Still I recommend that ALL companies should be active on Facebook, but you should have realistic expectations going into the process.
2. Testing Is Key – You need to create various ads and test headlines, images, copy, etc.
3. Demographic Targeting – The targeting feature on Facebook Ads is much more intuitive than on Google AdWords…at least for me.
4. Lead Capture – Regardless of your market, you need to makes your fan page has a squeeze page component…otherwise you are wasting time and money.  It is not always reasonable to promote offers on Facebook, but you should capture leads.
5. "Likes" – Make sure you ask people for a Like, and then an opt-in.   
6. Budget – If you are not prepared to test $2k, don't bother with ads.  It takes money to make money.
7. Targeting – When placing an ad, I've had better luck sending traffic to my Facebook Fan Page than my business website. 

Do you have questions about Facebook ads?  Is it right for your business?  If so contact, Denver PPC by KCC today to learn about driving targeted traffic to your website!

Denver Online Marketing: Lead Nuturing 101

If you are looking to do online marketing for lead generation, you must understand that the secret for success is process.  The process of converting traffic into leads and leads into customers sales is lead nuturing. 

A foundational element of lead nuturing is the ability to provide key information to the prospect.  You need to be become their trusted advisor; you must show that you care and understand them.

Denver Online Marketing: Lead Nuturing Online

How do you do this?  At Denver online marketing by KCC, we use SEO, PPC, and social media to drive people to a website or landing page.  Then we utilize an opt-in for a free report or webinar, then we use email marketing to drive them back to a blog, landing page, or the money site.  After a relationship has been develope, we create a call to action that matches our converstion or sales goal.

An online marketing lead gen funnel is not very different that a traditional offline lead nutring program.  The goals and strategies are the same, though the channel is different.

So what are you doing to develope a lead funnel online?