Denver SEO – What Does #1 In Google Mean?

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We've all been told that it is really important to achieve a #1 ranking in Google for a specific keyword…but why?

The answer is simple and complex at the same time.

Denver SEO – The Simple Part

When you have a #1 ranking in Google, you get a large percentage of the clicks for that keyword.  For example,

• SEO Researcher (the top graph) says you get 56% of the clicks.
• Chitika says you get roughly 34% of the clicks.
• And Optify says you get 36%.

Denver SEO – The Complex Part

It is hard to pin down the numbers because there is a large standard deviation among studies. 

What I say to my clients is that the #1 person on Google gets over 30% of the respective clicks for a keyword.  That way I'm being conservative…

Why Should You Care About SEO?

If you are looking to generate leads and sales online, then you need to generate online traffic.  One way to generate traffic is to increase your SERP or search engine results through search engine optimization. 

You must understand that SEO or search engine optimization takes time.  There is no magic pill!  I tell my clients that it can take 3 to 12 months depending on the competitive nature of the keyword terms. 

If you are looking to profitably generate sales and leads online, contact Denver SEO by KCC today!

SEO Insights – What Is The Panda Update?

In 2011, Google rolled-out a series of updates to their search engine algorithm called Panda.  These updates were intended to punish low, quality content farm websites who were trying to manipulate their SEO rankings.

According to Neil Patel of Quicksprout: 

If you use these clues, along with the results of the different Panda rollouts so far, SEOs are able to determine a number of different criteria that could be measured and used in an algorithm change, including the following metrics listed by Mark Nunney.

• A high percent of duplicate content. This might apply to a page, a site or both. If it’s a site measure then that might contribute to each page’s evaluation.
• A low amount of original content on a page or site.
• A high percent or number of pages with a low amount of original content.
• A high amount of inappropriate adverts (pages don’t match the search query), especially high on the page.
• Page content and page title tag not matching the search queries a page does well for.

To maintain high search engine rankings and protect your site from future Panda updates, or whatever later algorithm changes Google rolls out, it’s a good idea to consider taking the following measures.

• Share only high value, unique content – even if the Panda updates aren’t yet sophisticated enough to fight scraping sites still dominating the SERPs, rest assured that that’s the direction Google is heading. In the long run, providing people with good, original content is the best way to survive.
• Improve page load times – Google has made several announcements related to page load times, so it’s clearly something that’s on their radar now and will be in the future. To improve your page load times, restructure bloated code, compress or resize image files and take advantage of caching plugins if you are running your site on a content management system.
• Build brand awareness with social networking – because links from social networking sites like Facebook, Twitter and Google+ are now being taken into account as a ranking factor, it’s a good idea to increase your presence on these sites. Use them to reach out and connect with your visitors naturally, instead of trying to game the system by spamming links or buying friends.
• Avoid over-optimization – when it comes to ranking well in a post-Panda world, natural is the name of the game. If you have pages on your site that are so tightly targeted to a particular keyword phrase that they’re nearly impossible to read, rewrite them. Or, if you’ve coded every meta and headline tag with your target keyword, consider replacing some of them with terms that create a better experience for your users.
• Share expert content – remember, Google is looking to reward expert sites, and one thing that these authority pages routinely do is to link out to other great content that they feel will benefit their users. When you are writing your new, unique content, start linking out to at least 1 to 2 high quality sites in each article.

SEO – Conclusion

Personally, here is my take aways on the Panda updates and SEO in general…

• Be authentic
• Be transparent
• Become a content factory
• Ask yourself, "Does this help my customer?"
• Remember that there are no shortcuts.

Good SEO results take time and effort.  How long?  I tell my clients that it take 3-9 months to rank for competitive SEO keywords. 

It is unlikely that you will get instant results, but you it will pay off in the long run!