Do You Want Your Website To Look Good?

Or Do You Want Your Website To Sell or Do Lead Gen?

This week, I worked with a client that had a nice enough looking site.  It was professionally developed and had the normal bells and whistles.

I almost lost my lunch when I heard how much they spent on it.  $40k!  What the *$@%!

You see, I was brought in because the site does not convert any traffic into leads.  Now they get to pay me to test some designs that will convert the traffic into leads.

Take away point:  Before you spend thousands on your website, understand your traffic and conversion goals.

Cheers!

-K

Lead Gen 101: What Is Your Conversion Goal?

I get calls and emails daily from friends asking me to take a look at their website.  I looked at one a couple of weeks ago that got my attention.

Lead Gen Gone Wild!

This site had 3 opt-in forms above the fold…one for provider locations and two free reports.  What was I supposed to do?

Yes, this site clearly has conversion goals…but it is too much.  I was confused about what I was supposed to do.

In short, remember your lead gen funnel should have 1 conversion that is consistently supported on your site.

Cheers!

-K

What are your conversion goals?

This is something you’ll want to consider BEFORE you build your website.  And from my experience, there are only two that matter:

• A Sale
• An Opt-In

Anything else is just “hope marketing,” and I don’t buy it!

Take care,

K