Thursday 23rd February 2012

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Posts Tagged ‘Business’

Google+ For Business?

by admin on November 9th, 2011

Denver SEO – Google+ Is Being Rolled Out To Businesses

denver seo

"Google now welcomes enterprises and brands into its Google+ social network through the introduction of Google+ Pages that could help them create a presence on the platform. Vic Gundotra, Google senior vice president of engineering, posted in a blog that users can now add businesses to their circles, connect with the enterprise through Hang Outs, and recommend them with a +1. Businesses

Google+ engineers gradually roll out the new Pages. Some organizations, such as the band Coldplay and The Muffets, have already signed up, there are still others who can’t. There are some users who click on the link to create a business page were met with the prompt that Google+ Pages isn’t ready for everyone. Then it asks users to check back soon. Gundotra said that the service would be available for everyone soon.

Google+ was released last June and a month later it asked businesses and organizations to stay away from the site for the moment as it readies the feature for them. During that time, Google asked businesses that were interested to be part of a test group so that Google engineers can find out how users want to interact with them.

After the first call for businesses, Google announced that it would accelerate its efforts to develop Google+ for business. It also stated that thousands applied to be part of its test group. Gundotra didn’t elaborate the details of how it optimized Google+ Pages for businesses."

http://www.toptechreviews.net/google/google-rolls-out-google-for-businesses/

Denver SEO – The Features Explained

Let me review the features first…

  1. Circles – Google puts a strong emphasis on privacy.  Only the people in your circle get to see your content.
  2. Sparks – Enter your interests in the Sparks search engine, and Google delivers a feed of content from across the internet on any topic you want in over nearly 50 languages.
  3. Hangouts – Hangouts are multi-person video chat rooms.
  4. Mobile Apps – Google has developed apps that allow for 1-click uploads of info into Google+.

Denver SEO – The Sum Of It All

Google is developing Google+ very slowly.  They don't want Google+ to have the negative PR that Google Buzz received.

In short, Denver SEO by KCC believes that Google+ is a work in progress.  It is too soon to know what it will become. :)  

Try it out and send me your thoughts on it!

 

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Work On–Not In–Your Business

by admin on March 29th, 2010

Delegating tasks and learning to let go could be the key to business growth.
By Ray Silverstein   |   March 26, 2010

URL: http://www.entrepreneur.com/management/leadership/leadershipcolumnistraysilverstein/article205742.html

There is a bridge every entrepreneur must cross in order to grow a business beyond a certain point, a point where they must transition from “doing” to “leading.” It means stepping back from day-to-day operations and slipping into the role of overseer.

It also means learning to delegate more significant responsibilities to your employees. But for many entrepreneurs who view their business as their baby, this is more easily said than done.

Let’s go back in time to when you first formed your company, when you were involved in every aspect of running the business. As your firm grew, you needed help to get things done, so you began hiring.

You started by delegating specific tasks and duties to your new employees. Hopefully, as they proved themselves to you, you started giving them larger projects and eventually turning over actual responsibilities.

Learning to delegate is an ongoing journey. Half the battle is hiring people who you feel comfortable delegating to. The other half is creating infallible work processes.

Some of this simply comes down to good communication. In many small businesses, employees wear many hats. As a result, they are not always sure what their top priority should be. It’s your responsibility as the boss to tell them:

  • What their tasks and responsibilities are, and which of them take priority over others.
  • What doing a good job looks like. Don’t expect workers to instinctively know; it’s up to you to define and describe it. Provide good direction; be specific and give examples.
  • The limits of their authority, which might include budgets, time frames, and resources at their disposal.
  • Reporting criteria. How often do you want to get an update? What should it include? Do you want it in writing, or is a verbal report acceptable?
  • Where workers stand in terms of their job performance. You can’t expect people to make improvements if you don’t provide feedback.

Even if you haven’t created formal job descriptions and performance reviews–which many small businesses don’t–you can still communicate this information to employees.

But what if you don’t have the right people in place and aren’t comfortable delegating certain tasks?

You can provide training designed to get employees’ skills up to par or shuffle employee positions around. Some employees don’t want the responsibility of thinking; they want to work on autopilot. Perhaps there’s a place for worker bees in your organization?

If there isn’t, and nothing is working, you may have to take that difficult step of replacing them with people who will accept responsibility eagerly. That’s leadership at its toughest.

Once you put the right people, programs, and processes into place, your business should practically run itself. It is at that point that you can safely disengage long enough to provide the vision essential to your company’s long-term growth.

That being said, delegation is never abdication. Rather, it’s learning to work on the business instead of in the business. Good leaders know when to get out of their own way.

++++++++++++++++++++++++++++

Amen to the article…only took me 10+ years to figure this one out!

Cheers!

-Kevin

www.kevincohen.com

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