What is a Sale Worth to You?

If you are not using the internet for lead generation and/or direct sales, you are missing the boat.  According to eMarketer, online holiday season sales were roughly $32 billion in 2008.

Let’s say that 100 potential clients visit your site per month and you convert 0.5% into leads or sales.  If you were to increase your visitors to 500 and convert 1%, would 4 to 5 new leads or sales be meaningful?

Please note that the old notion of (internet) traffic being king is dead, dead, dead.  Rather, content is king.  Content drives targeted traffic.  Targeted traffic converts.

Does your marketing communications answer, “What’s in it for me?”  If you are not converting leads or sales, you are most likely missing the boat.

Kevin Cohen Consulting – Online Marketing Achievements include:

• Growing users via SEM.
• Improving SEO ranking.
• Increasing return customers via content syndication and email marketing.
• Corxwinebags.com – 900% and 250% increases in traffic and sales.
• Benegourmet.com – 270% and 10% increases in traffic and sales.

Online Marketing Core Ideals

• Competitive Research – Who are the major players in the market?
• Piggybacking – Emulate success.
• 80/20 – Identify 20% of the practices that provide 80% of the results.
• Fastest Growth = Successful and timely implementation of what works.
• Content drives traffic.
• Create digital assets – content, email lists, data, and relationships.

Sales & Marketing Strategy

• Lead Generation – SEO & PPC.
• Build the Relationship – ARS (autoresponder sequence), Newsletter, & Blog.
• Sell – Call to action.  Answer:  What’s in it for me?
• Re-sell – ARS/database marketing.