Denver SEO – Why A Website Is Only A 'For Sale' Sign

So, you have a website…

And it isn't generating any sales for you.

You're mad…that agency charged you ten grand for a lawn sign.  Yes, a f*cking web sign!

Why is it lawn sign?

Denver SEO – Where's The Traffic?

If your website is not driving traffic via SEO, social media, and PPC, then it probably won't get seen.  Yes, you might get lucky and get a drive by, but is that enough? 

Most business that we talk to at Denver SEO by KCC want to drive targeted leads and sales from their website.

Denver SEO – The Questions To Ask

If you are creating a new website or revisting your existing site, ask your provider two questions:

1. Traffic – How are you going to get people to our site?
2. Conversion – How are we going to convert this traffic into sales or leads?

To learn how you can generate leads and sales from your website via Denver SEO, social media, and PPC, contact KCC today!

Online Marketing Question – How Often Should You Blog?

As an online marketing consultant, my friends and clients ask me how often you should post new content to your blog. 

Before I answer that question though, I should explain that blogging drives traffic in two ways…

1. SEO – The more blog posts you have, the more visibility you'll have on search engines.
2. Social Media – New content syndicated to your social media accounts shows users that you are the subject matter expert.  These users are more likely to click your post link and check out your website.

On a more granular level, Hubspot noted that you should blog 2-3 times per week, which is consistent with my experience.  In addition, Hubspot noted that it take 52 blog posts to raise your site authority.   At 3 times per week, that's 17 weeks…wow!

Online Marketing – 5 Strategies For Increasing Your Blog Frequency

1. Schedule Your Posts – Put your writing times on your calendar; this will ensure that you write!
2. Recruit – Your staff will love to contribute.
3. White Board – Brainstorm topics, so that you know what you are going to write about ahead of time.
4. Buy Content – There are many blog post writers on the web and Elance.
5. Hire A Writer – The Panda content showed that content is king, so if you rely on web traffic for your business you may want to consider hiring a writer.

Denver Web Design Review – Mint.com

Hi.  I have not used Mint.com before, but I plan on trying it today! 

In this blog post, I am going to review the web design and give feedback on various criteria.  Enjoy!

Denver Web Design Criteria #1- Get attention

The headline is good…"The best free way to manage your money."

Denver Web Design Criteria #2 – Identify the problem

The problem is easy to understand…managing your money is hard.

Denver Web Design Criteria #3 – Present your credentials

The site has endorsements from ABC, the New York Times, and Money.

Denver Web Design Criteria #4 – Show the benefits

Under the primary healine, there are 4 benefits outlined in the copy.

Denver Web Design Criteria #5 – Give social proof

"Over 6 million people use Mint."

Denver Web Design Criteria #6 – Make your offer/Call to Action

The offer is crystal clear…"Free! Get started here >"

Denver Web Design Criteria #7 – Give a guarantee

The offer is free, so there is little risk on that.  The only other issue is information security, which is addressed with the bank level security copy and security symbols.

Denver Web Design Review – Overall Thoughts

In general, I would give MInt.com an "A" for their design…very, very good design!

Online Marketing – Do You Honor Your Customers?

At KCC, we perform online marketing for clients that focus on the customer. 

As you approach the Thanksgiving holiday, think about whether you honor your customer.

Online Marketing – Questions To Ponder

1. Do you hire employees that are passionate about customer service?
2. Is your content great?
3. Is your website built for the customer or you?
4. Is it easy to get feedback from your customers?
5. Are your offers clear?
6. Is it easy to buy your product or service?
7. Do you feature your customers?
8. Do you fix problems quickly?
9. Do you listen?
10. Do you own your mistakes?
11. Are you employees empowered to help the customer?
12. Are you staffed appropriately?
13. Is it easy to return or exchange your products?
14. Would you sell your product or service to your family?
15. Does your product or service improve your customer's life?

Online Marketing – The Opportunity

Unless you are in retail, the time between Thanksgiving and New Years can be slower for businesses.  It is a good time to think about your online marketing.  I challenge you to think about how you change improve your online marketing to honor your customer.  Trust me…when you are authentic, transparent, and honest, the dollars will follow!  Happy Holidays!