Yahoo Buying Tumblr

Tumblr is a blogging and social media platform that is being purchased by Yahoo.  Yahoo plans on keeping the Tumblr managment team intact.

We’ll see…

Yahoo buying Tumblr for $1.1 billion, vows not to screw it up – Reuters

http://news.google.comMon, 20 May 2013 14:51:09 GMT

New York TimesYahoo buying Tumblr for $1.1 billion, vows not to screw it upReutersTumblr is one of the Web’s most popular hubs of so-called user-generated content, drawing young people who use the platform to post pictures and text. Tumblr has more t …

WSJ

Breaking: The Yahoo board has approved a deal to pay $1.1 billion in cash for the blogging site Tumblr. http://t.co/l2P6Dy8LwX

Sun, 19 May 2013 16:13:41 +0000

Yahoo May Look to Acquire Tumblr

Yahoo is said to be interested in acquiring social blogging site Tumblr for a reported $1 billion.

Mobile Advertising – Get The Scoop

I certainly see mobile advertising as the wave of future.  

Here’s where I’m lost: Conversion.

Besides app downloads, mobile advertising has not proven to generate sales.  Yes, lead gen can work with mobile advertising.  

Net, Net: I’m looking for the answer!

++++++++++

INFOGRAPHIC: The Mobile Advertising Ecosystem Explained …

http://www.businessinsider.comMon, 13 May 2013 21:00:26 GMT

So, mobile advertising should be a bonanza, right? Not exactly. It has been a bit slow off the ground, and its growth trajectory is not clear cut. Part of the reason is that the mobile ad ecosystem is not as strictly delineated as the …

Massive Mobile Advertising Ecosystem – Business Insider

http://www.businessinsider.comTue, 30 Apr 2013 14:10:00 GMT

In a recent report from BI Intelligence on the mobile advertising ecosystem, we explain the complexities and fractures, and examine the central and dynamic roles played by mobile ad networks, demand side platforms, mobile …

Facebook Sees 30% or $375M of Ad Revenue Coming From Mobile …

http://thenextweb.comWed, 01 May 2013 20:13:33 GMT

During Facebook’s Q1 2013 earnings report, the social networking company revealed news regarding its mobile advertising revenue and how it performed.

When I meet with prospective clients, they complain that their website doesn’t generate sales or leads.

Why? In general, their website and webiste copy is inward looking.  The sites talks about products and/or services.

Instead the site should reach out to the prospect, grab them by the hand, and take them through a journey…

Check out these articles on direct response copywriting.  I think you’ll understand.

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How To Sell Without Selling | Copyblogger

http://www.copyblogger.comFri, 03 May 2013 11:00:06 GMT

About the Author: Ben Settle is a direct response copywriter and email marketing strategist. Although Ben no longer accepts clients, he gives away over 700 pages of his bestselling ideas and insights free at BenSettle.com.

Using Direct Response Copywriting to Get Results | Word Gurus

http://www.wordgurus.coMon, 15 Apr 2013 02:42:03 GMT

Direct Response Copywriting is imperative in today’s online market. Why? Isn’t SEO copywriting enough? In a nutshell – No! SEO copywriting, the strategic usage of keywords within copy will only get you 20% of the way to the …

Web Writers: 8 Classic Must-Read Direct Response Copywriting …

http://thecopybot.comFri, 15 Mar 2013 14:49:50 GMT

These are the books I would demand you read if teaching a ground-level course on writing for the web.

I love retargeting!  In fact, it has the best ROI of any online advertising that I do!

Checkout these cool articles on retargeting!

Regards,

Kevin

PS – I love Perfect Audience as a provider.

Facebook Retargeting Startup Perfect Audience Launches A …

http://techcrunch.comWed, 20 Mar 2013 23:19:25 GMT

When Y Combinator-incubated Perfect Audience launched last year, its stated goal was to make it easy for small advertisers (startups, small agencies, and othe..

Foursquare Set To Sell Check-In Data For Ad Retargeting

http://marketingland.comTue, 30 Apr 2013 15:45:26 GMT

As reported earlier this month, Foursquare has been working to woo agencies and big brand advertisers. Now, a leaked presentation deck picked up by Valleyw.

So You Thought Site Retargeting Was Personalized – Marketing Land

http://marketingland.comMon, 22 Apr 2013 13:00:35 GMT

An evolving market has far more benefits than disadvantages, personalization is just one example of this, especially within site retargeting.