Denver Social Media – What Is The Facebook Timeline?

Last week Facebook announced that it will rollout the Facebook timeline to all users.

The Facebook timeline is a chronological display of Facebook activity.

Denver Social Media – What You Need To Know About The Facebook Timeline

• Currently, it is optional, but it will be mandatory in the next couple of weeks.
• You can convert your page by searching for "timeline."  At the bottom of the announcement page is a green button that says "Get Timeline."
• Facebook timeline works by displaying your status updates in reverse chronological order.
• The Facebook timeline will replace your profile and wall.
• You can edit your timeline by adjusting the global settings (pen icon in the upper right) or the editing function next to each post or update.
• If you want to delete some of your previous posts, this can be done with the editing function next to each post or update.

Denver Social Media – What Do You Do?

The net, net is that you don't have a choice.  The change is coming!  Facebook is forcing all users to adopt the new platform.

At Denver Social Media by KCC, we believe social media is a critical piece of your online sales funnel.

Denver Web Design – How To Choose An Online Cart?

Choosing an online shopping cart is a big decision.  

The first thing you must decide is whether you want a hosted or open source cart.  Being a proponent of the 80/20 principle, we never use open source carts.  Here's why…

• Paid carts are quick to setup
• Paid carts require little technical skill
• Security and backups are included with paid carts
• And paid carts often include a robust set of features.

Still, there are many open source carts like Magento, OSCommerce, and Zencart that people love, so you should check them out.

Denver Web Design – Shopping Cart Feature Requirements

Regardless of whether you purchase hosted services or download an open source cart, here are some features that are important to us…

• Search engine friendly
• PCI compliant hosting and security
• Up-sells and cross-sells
• Product review feature
• Flexible pricing management
• Easy catalog management
• Analytics and reporting
• Integrated shipping
• Product feed support
• Gift certificates

Denver Web Design – Conclusion

Denver Web Design recommends that you purchase slowly.  If your website is your primary method of customer acquisition, this decision needs to be right!  Take your time and of research.

Online Marketing – What Is Follow Up Failure?

The #1 reason my clients do not have successful online marketing campaigns is follow up failure.  They have every intention of following up, but they fail because…

1. They forget
2. They get busy working "in" the business, instead of "on" the business
3. They are busy
4. A lack of automation
5. They do not delegate the task

Online Marketing – How To Avoid Follow Up Failure

You can avoid follow up failure using the following tips…

1. Write it down – Make sure you put critical steps into your calendar.  It puts the power of intention behind it.
2. Delegate – As a business owner or manager, you are busy.  Give the task of implementing your online marketing initiatives to a key employee or vendor.
3. Automate – Use automation software and services whenever possible.  Use a writing service to provide content for your blog.  Use a syndication software to post your blog posts to web 2.0 software sites.  Use email service providers to follow up with leads after they op in to a free report or webinar.  Use a CRM to track leads through the lead nurturing process.  All of this helps.

Denver Web Design Review – Authority Labs

Hi.  I use Authoritylabs.com to track my website rankings in Google and Bing.

In this post, I am going to review the web design and give feedback on what I like, dislike, etc.  Cheers!

Denver Web Design Criteria #1- Get attention

The headline is great…"Rank Monitoring Made Easy"

Denver Web Design Criteria #2 – Identify the problem

The problem is clear, as ranking your website is not as easy as you would think.

Denver Web Design Criteria #3 – Present your credentials

The screen shots of the program shows the credentials.

Denver Web Design Criteria #4 – Show the benefits

Under the primary headline, they have 10 benefits listed…which is good.  Maybe they could use more graphics here, though.

Denver Web Design Criteria #5 – Give social proof

The site has endorsements from Symantec, mint.com, and jobing.com.  Also, there are a couple of testimonials below the fold.

Denver Web Design Criteria #6 – Make Your Offer/Call to Action

The offer is very clear…"Sign up free."

Denver Web Design Criteria #7 – Give a guarantee

The offer is free, so they have implemented risk reversal.  The only other issue is information security, which could be handled by a trust symbol.

Denver Web Design Review – Overall Thoughts

In general, I would give MInt.com an "B" for their design.  I suggest that they add a trust symbol, a guarantee of some sort…maybe for customer service, and more graphics in the "why" section.  Still this is a very good design.