Online Marketing – What Is Follow Up Failure?

The #1 reason my clients do not have successful online marketing campaigns is follow up failure.  They have every intention of following up, but they fail because…

1. They forget
2. They get busy working "in" the business, instead of "on" the business
3. They are busy
4. A lack of automation
5. They do not delegate the task

Online Marketing – How To Avoid Follow Up Failure

You can avoid follow up failure using the following tips…

1. Write it down – Make sure you put critical steps into your calendar.  It puts the power of intention behind it.
2. Delegate – As a business owner or manager, you are busy.  Give the task of implementing your online marketing initiatives to a key employee or vendor.
3. Automate – Use automation software and services whenever possible.  Use a writing service to provide content for your blog.  Use a syndication software to post your blog posts to web 2.0 software sites.  Use email service providers to follow up with leads after they op in to a free report or webinar.  Use a CRM to track leads through the lead nurturing process.  All of this helps.

Comments are closed.