Denver Web Design Review – Authority Labs

Hi.  I use Authoritylabs.com to track my website rankings in Google and Bing.

In this post, I am going to review the web design and give feedback on what I like, dislike, etc.  Cheers!

Denver Web Design Criteria #1- Get attention

The headline is great…"Rank Monitoring Made Easy"

Denver Web Design Criteria #2 – Identify the problem

The problem is clear, as ranking your website is not as easy as you would think.

Denver Web Design Criteria #3 – Present your credentials

The screen shots of the program shows the credentials.

Denver Web Design Criteria #4 – Show the benefits

Under the primary headline, they have 10 benefits listed…which is good.  Maybe they could use more graphics here, though.

Denver Web Design Criteria #5 – Give social proof

The site has endorsements from Symantec, mint.com, and jobing.com.  Also, there are a couple of testimonials below the fold.

Denver Web Design Criteria #6 – Make Your Offer/Call to Action

The offer is very clear…"Sign up free."

Denver Web Design Criteria #7 – Give a guarantee

The offer is free, so they have implemented risk reversal.  The only other issue is information security, which could be handled by a trust symbol.

Denver Web Design Review – Overall Thoughts

In general, I would give MInt.com an "B" for their design.  I suggest that they add a trust symbol, a guarantee of some sort…maybe for customer service, and more graphics in the "why" section.  Still this is a very good design.

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