Web Design – Offer Confusion Explained
Have you ever gone to a website, looked around, and didn't know what to do? It happens all of the time! What happens next is very predictable. You click the "x" in the upper right and leave the page. Why? You have just experienced offer confusion? Offer confusion is where a website has way to much information, so that the call to action is not clear or defined. Generally, there are too many different calls to action…buy now, optin in, signup, contact now, etc. When prospects and customers are faced with too many options, they leave! Web Design – What Is Your Call To Action?When thinking about desiging a webstie or redesigning a website, you need to define your offer first. Then the site should be designed around creating a clear call to action for your ideal customer. And that call to action should either be an opt-in or a sale…period! I urge you to review your web design…is the call to action clear or confusing? | 
