How To Use LinkedIn For Online Marketing

LinkedIn Basics

"LinkedIn is the world’s largest professional network with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals."

http://learn.linkedin.com/what-is-linkedin/

7 Ways To Use LinkedIn For Your Online Marketing Program

1. Add your Company's products to LinkedIn
2. Start a 'group' to discuss the pain your product solves
3. Find people on LinkedIn to write guest articles for you
4. Post status updates to share links and posts
5. Use Twitter and RSS feeds to syndicate content to your LinkedIn profile
6. Answer LinkedIn questions and then add your url at the end for link juice.
7. Add your website URL to your profile to drive traffic

LinkedIn a critical piece online marketing efforts.  Specifically, social media should be your 3rd or 4th source of online traffic, so you can not ignore it as part of your online marketing efforts.

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