What Would Steve Jobs Think About Your Online Marketing?

Many people are mourning the passing of Steve Jobs, the former CEO and co-founder of Apple.  Though he was a visionary thinker and product innovator, many considered him brash, rude, arrogant, and mean…yet millions of people are honoring him during his passing.

What Would Steve Jobs Think About Your Online Marketing?

1. Products are for people.  Apple creates products that solves pain and makes lives easier.  Does your product do this?
2. Product launches work.  Every new Apple products are launched methodically.  When you have a new service or product, do you launch it?
3. KISS.  Keep it simple stupid.  Apple products are easy to use.  Are your products easy to use?
4. Have a mission.  Apple wants to change the world.  What is your mission?
5. Focus on a few things.  Apple has a few products that it sells a lot of.  Is your product line focused?
6. Passion.  Apple is a passion driven organization.  Are you passionate?
7. Talent is critical.  Apple is filled with amazing talent?  Is your team amazing?

Whether you are an online marketer or some other type of business person, there is much that can be learned from Steve Jobs.    Online marketing is only marketing through a specific channel…the internet.  The channel shouldn't be define the business.  Rather, the business should be defined by its mission, products, staff, and community it supports.

How Does This Make Your Feel About Your Online Marketing?

Write it down!