Great article from the site Practical Ecommerce on Social Media…

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Ecommerce merchants have witnessed an evolution among consumers: Consumers are no longer passive. They share information about products and services via email, blogging, and now Facebook and Twitter, among other social networking sites.

Companies–particularly ad agencies–are increasingly creating social-media positions with titles such as “Social Media Director” or “Social Media Specialist.” While a smaller ecommerce firm may not be able to justify the cost of another employee, it can become more educated about what a social media expert does and then implement some of those practices.

In this edition of “Ecommerce Know-How”, I will share three roles the social media director can play and how, by incorporating those practices within your business, you can better reach the new age of consumers.

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For a complete copy of the article, click on the link above.

Enjoy!

Regards,

Kevin